73 Percent Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the prospective consumers are searching for. Nearly a 3rd of consumers state written reviews are the only function that makes them think the sites' reviews are beneficial and appropriate.

Source: Fan and Fuel

61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Overall 2 out of 3 companies have excellent and exceptional scores. Just 5% of companies have a rating below three stars.

Source: Brightlocal

If They Were Asked, 77% Of Clients Would Undoubtedly Post A Review

More than a 35% would submit a review to educate others about their consumer experience and 24% would likely direct their review to the business itself.

Over a 26% would want to post a review to help other people with their choice making process.

Source: Podium

64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Like To Read Reviews On Their Smartphones

Be it via an app or a mobile browser, individuals choose to read reviews on their cell phones.

Source: Statista

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the massive effect user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

American Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA consumers.

Source: Statista

72% Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how appealing your marketing is, you still need consumer reviews. There's no skirting around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your consumers establishes trust. Even something as basic as responding to their reviews and remarks can make them feel appreciated.

As you might anticipate, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs