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89% Of Clients Read A Businesses Responses To Reviews
Not only do a lot of customers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online rankings statistics, we found out that a company requires to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
63.6% Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics show the general appeal of a website can just go so far when it concerns trust.
Source: Review Trackers
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the very same weight as advice from loved ones.
Source: Brightlocal
77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses ought to be constantly requesting reviews.
Source: Statuslabs
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out a lot more reviews to get an idea of how the business is in fact doing. Do not depend on that statistic alone.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
30% Of Clients Feel Comfortable With A Company Which Responds To Online Reviews
Staying connected with your clients builds their trust. Even something like responding to their comments and reviews can make them feel valued.
As you might expect, clients who feel this way are going to spend more money with a company.
Source: Statuslabs
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz