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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
83 Percent Of Customers Do Not Rely On Advertising
The conventional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust ads select to take note of clients' suggestions online.
Source: Statuslabs
74% Of Regional Companies Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online scores stats, we discovered that a business needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
60% Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being two times as likely to be affected than ladies.
Reviews and score data reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read many more reviews to get a better idea of how business is in fact doing. Don't depend upon that fact alone.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the general appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Business
This stat is one of many that show the value of online scores. Now that news of client complete satisfaction travels this quick, keeping your customers pleased is more crucial than ever.
57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked just for companies with an ideal five star ranking.
Source: Brightlocal
More Than Half Of Consumers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
77% Of Customers Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would post a review to notify others about their customer experience and 24% would likely direct their review to the company itself.
Over a 26% would be willing to submit a review to help other individuals with their decision making process.
Source: Podium
95% Of Unsatisfied Clients Will Go Back To A Business If A Company Manages To Solve Problems Quickly And Efficiently
Customers don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
Google Represents 57.5 Percent Of All Reviews Around The World
Google remains in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Half Of All Millennial's "Always" Check Out Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated content has an indisputable effect on consumers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal