70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics show a business's reputation doesn't impact simply the clients. Potential employees also look at ratings and take a look at reviews.

Source: Deloitte

70% Of Consumers Prefer To Find Out About A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, buying choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a site can just presume when it comes to trust.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your customers builds their trust. Even something easy like responding to their remarks and reviews can make them feel valued.

As you might anticipate, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

Google Represents 57.5% Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated material has an indisputable influence on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers visit Yelp each month. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

73% Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Practically a 3rd of consumers say composed reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel