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Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying decisions.
According to social media reviews data, Facebook impacts over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to rely on a local business.
Source: RevLocal
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
95% Of Dissatisfied Clients Will Return To A Company If A Company Deals With Issues Rapidly And Effectively
Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
15% Of Buyers Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible clients won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
91 Percent Of Millennials Trust In Online Reviews As Much As Family And Friends
Online review statistics position consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as advice from friends and family.
Source: Brightlocal
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
89% Of Buyers Choose To Read Reviews On Their Mobile Devices
Be it through an app or a mobile internet browser, customers choose to read reviews on their mobile devices.
Source: Statista
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact utilize them.
Although we now understand why client reviews are so effective, most businesses obviously don't.
Source: LsaInsider
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
Younger individuals understand the value of being informed. User-generated content has an unassailable influence on customers.
If businesses think of the power of client reviews over millennials, they will understand what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Because They Desire To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Visit Review Websites.
Users come due to the fact that they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general appeal of a website can only go so far when it concerns trust.
Source: Review Trackers