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73% Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with ratings alone.
Customer reviews make the statistics appear more authentic which is what the would-be customers are searching for. Almost a 3rd of consumers state written reviews are the only function that makes them think the websites' reviews are useful and relevant.
Source: Fan and Fuel
91% Of Millennials Rely On Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most credible source of recommendations. Online reviews usually bring the exact same weight as guidance from loved ones.
Source: Brightlocal
83 Percent Of Customers Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to take notice of customers' suggestions online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
United States Buyers View "Product Performance" To Be The Most Valuable Information In Product Reviews
When people read reviews, they concentrate on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
61% Of Regional Businesses Have A Typical Score Of 4 To 5 Stars
Overall two-thirds of businesses have great and exceptional rankings. Only 5% of businesses have a rating below 3 stars.
Source: Brightlocal
15% Of Visitors Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible consumers will not even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
Many Best-selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall rating.
According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
4 reviews may be too few. Most people read many more reviews to get a clear view of how business is really doing. Do not depend on that fact alone.
Source: Brightlocal
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. However, they realize the massive effect user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months
Customers don't care how excellent your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually utilize them.
Although we now know why client reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a physician or a lawyer.
Young people (age 18-35) are much more likely to work with an expert based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters
Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses
Considering that the large bulk of consumers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Reviews Published On Twitter Can Grow Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Consumers Could Invest 31% More With A Business That Has Fantastic Reviews
Take notice of this fact. The better other users explain your product and services, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.
Source: Martech Zone