15% Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of prospective consumers will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made quickly.

Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

American Buyers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics place consumers' reviews as the most credible source of recommendations. Online reviews normally carry the same weight as guidance from friends and family.

Source: Brightlocal

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the huge bulk of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73 Percent Of Customers Think Client Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't pleased with scores alone.

Consumer reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Practically a 3rd of customers say written reviews are the only function that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Business

This stat is one of lots of that highlight the value of online scores. Now that news of client fulfillment travels this quick, keeping your customers happy is more crucial than ever.

57 percent of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked only for organizations with an ideal five star rating.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of client reviews go on without a response. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Software Reviews Influence Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general popularity of a site can just go so far.

Source: Review Trackers

Reviews Published On Twitter Can Grow Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo