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The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
At this present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Usually, 142 million consumers check out Yelp each month. This is as great a time as any if you haven't claimed your totally free Yelp business page.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
89% Of Shoppers Like To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile internet browser, people today prefer to read reviews on their cell phones.
Source: Statista
Google Represents 57.5% Of All Reviews All Over The World
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who pay attention to the number of reviews is presently at 46%.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics show the general popularity of a website can just go so far.
Source: Review Trackers
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out many more reviews to get an idea of how business is really doing. Do not depend on that figure alone.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a physician or a legal representative.
Young people (age 18-35) are a lot more likely to hire an expert based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
Because They Want To Acquire A Service Or An Item And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Websites.
Review websites are places that people go to get the truth about a business, services or product . Because they have actually already formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
74% Of Local Businesses Have At Least One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Taking a look at online rankings stats, we learnt that a business needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous impact user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
30% Of Clients Feel Favorable To A Business Which Answers Online Reviews
Communicating with your clients develops trust. Even something like reacting to their reviews and remarks can make them feel valued.
As you might anticipate, customers who feel this way are more willing to invest more money with a business.
Source: Statuslabs