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Software Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
Many Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal
Many Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower ranking in fact helps your overall rating.
According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about very first impressions?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
98% Of Yelp's Website Visitors Bought From A Business They Discovered On The Site
Usually, 142 million consumers go to Yelp each month. If you have not claimed your totally free Yelp business page, this is as good a time as any.
Source: RevLocal
More Than Half Of Clients Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are obviously the more opinionated ones.
Source: Statista
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies really utilize them.
Although we now understand why consumer reviews are so effective, most businesses apparently do not.
Source: LsaInsider
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista