67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still need customer reviews. There's no other way around it. Consumers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

30% Of Consumers Feel Comfortable With A Company Which Reacts To Online Reviews

Corresponding with your customers builds their trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are more willing to spend more cash with a business.

Source: Statuslabs

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

83% Of Clients Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to take notice of customers' suggestions online.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Most Popular Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

90 Percent Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two thirds of companies have good and exceptional rankings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

74% Of Local Businesses Have At Least 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings statistics, we found out that a business needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

82 Percent Of Customers Go To Review Sites Due To The Fact That They Want To Purchase An Item Or A Service And Wish To Get The Facts About Business Product Or Services.

Review sites are places that customers go to get the truth about a business, service or item . Due to the fact that they have already formed a purchase decision, users come. The majority of them (89 percent) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone