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73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Ratings
Online review data make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the potential clients are searching for. Nearly a third of consumers say composed reviews are the only function that makes them think the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a distant second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Considering that the huge majority of customers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Top Business Issue
Reputation management statistics indicate a company's reputation doesn't impact just the clients. Prospective employees likewise look at scores and read reviews.
Source: Deloitte
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
70% Of Consumers Prefer To Find Out About A Business By Means Of Posts And Reviews, Rather Than Ads
Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.
Source: Statuslabs
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a remarkably low number of businesses in fact utilize them.
Although we now know why client reviews are so effective, many businesses obviously do not.
Source: LsaInsider
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review stats reveal the basic appeal of a site can just presume when it concerns trust.
Source: Review Trackers
Clients Might Spend 31% More With A Business That Has Fantastic Reviews
Focus on this fact. The more detailed other users explain your product and services, the more money you can charge and customer review statistics reveal to us exactly how much more.
Source: Martech Zone
United States Consumers View "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA clients.
Source: Statista