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74% Of Local Businesses Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Looking at online rankings data, we learnt that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Worldwide
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.
The share of customers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses actually use them.
Although we now understand why consumer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
72% Of Clients Won't Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.
With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what individuals say about very first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
67% Of Customers Say Reviews Are A "Very Important" Factor When Picking A Service Provider
When clients have to choose a solution provider, reviews have a huge impact on their decision.
Source: DemandGenReport
The Majority Of People Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
Most Best Selling Products Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center