63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a site can only presume when it concerns trust.

Source: Review Trackers

89% Of Customers Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, clients prefer to read reviews on their cell phones.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact use them.

Although we now know why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation does not affect simply the customers. Potential team members likewise look at rankings and read reviews.

Source: Deloitte

70 Percent Of Consumers Choose To Learn About A Business By Means Of Reviews And Articles, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are by far the very best method to discover the truth about a service or product.

Source: Statuslabs

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

53% Of Consumers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of customer reviews stay without a response. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

98% Of Yelp's Browsers Purchased From A Business They Found On The Website

Generally, 142 million customers go to Yelp monthly. This is as good a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the same weight as advice from friends and family.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Keeping in touch with your consumers develops trust. Even something easy like reacting to their reviews and remarks can make them feel appreciated.

As you may expect, customers who feel this way are happy to spend more money with a business.

Source: Statuslabs

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to select a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

15 Percent Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of potential clients will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

77% Of Buyers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

If A Business Makes An Effort To Resolve Issues Rapidly And Effectively, 95% Of Unsatisfied Clients Will Go Back To A Business

Clients don't expect you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday