72% Of Clients Won't Take Action Before They Check Out Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get a better idea of how the business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use An Organisation

This stat is among many that highlight the value of online ratings. Now that news of client complete satisfaction travels this quick, keeping your customers delighted is more crucial than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked only for organizations with a best five star rating.

Source: Brightlocal

83% Of All Young Clients Were Asked To Post A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new car and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs

89% Of Customers Review A Companies Feedback To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Positive Reviews Motivate 68% Of Consumers To Choose A Local Business

Since the vast majority of customers read reviews, you'd want yours to be enticing to new clients, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online ratings data, we learnt that a business needs to have approximately 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Normally, 142 million consumers go to Yelp each month. This is as great a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Only 6 Percent Of Customers Do Not Trust Consumer Reviews At All

According to client review data, a massive 19 percent of consumers always trust online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the prospective consumers are searching for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them believe the sites' reviews are appropriate and useful.

Source: Fan and Fuel

30% Of Clients Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your customers creates trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to spend more money with a business.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is presently at 46%.

Source: Brightlocal