83 Percent Of Customers Do Not Trust Advertising

The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust advertisements select to take note of consumers' suggestions online.

Source: Statuslabs

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall 2 out of 3 businesses have excellent and great scores. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Customers Would Most Likely Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their client encounter and 24% would most likely direct their review to the company itself.

Over a 26% would want to submit a review to assist other individuals with their decision making process.

Source: Podium

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

83% Of All Younger Consumers Were Asked To Submit A Review Recently

Of those asked, 80% of clients did give a review. In general, businesses have asked 66% of all consumers to post a review on their company.

Source: Brightlocal

70% Of Customers Prefer To Learn About A Business Through Short Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs

53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of customer reviews stay without a reply. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those exact same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

86% Of Customers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

The Majority Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

The Average Review Length Has Become 65% Much Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

A Lot Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center