Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Given that the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

30% Of Consumers Feel Comfortable With A Company Which Responds To Online Reviews

Staying connected with your customers develops trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might anticipate, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

95% Of Disappointed Clients Will Return To A Company If A Business Deals With Issues Rapidly And Effectively

Clients do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not affect just the consumers. Prospective team members also take a look at scores and read reviews.

Source: Deloitte

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a physician or an attorney.

Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how appealing your marketing is, you still require customer reviews. There is no way around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone