Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Given that the vast majority of customers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. However, they recognize the huge effect user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize An Organisation

This stat is among numerous that show the value of online ratings. Now that news of client fulfillment travels this fast, keeping your clients delighted is more important than ever.

57% of customers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for businesses with an ideal five star rating.

Source: Brightlocal

15 Percent Of Clients Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15 percent of prospective clients won't even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do many customers read the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact use them.

Although we now understand why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

61% Of Regional Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of companies have excellent and awesome scores. Just 5% of businesses have a score below three stars.

Source: Brightlocal

A Solitary Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44% increase.

Source: RevLocal

Software Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

83% Of All Younger Clients Were Asked To Submit A Review Recently

Of those invited, 80% of customers did post a review. Overall, companies have asked 66% of all clients to leave a review on their company.

Source: Brightlocal