Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Given that the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

15% Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of potential consumers will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

89% Of Individuals Prefer To Read Reviews Using Their Mobile Devices

Be it by means of an app or a mobile internet browser, consumers prefer to read reviews on their cell phones.

Source: Statista

Most Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. Often a lower ranking actually helps your overall score.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When customers have to select a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Customers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made rapidly.

Online reviews are clearly convincing, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two-thirds of companies have great and awesome scores. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Generally, 142 million consumers visit Yelp monthly. This is as great a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation does not affect just the customers. Potential employees also take a look at ratings and take a look at reviews.

Source: Deloitte