61% Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have excellent and awesome ratings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.

Source: Review Trackers

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website

Generally, 142 million customers check out Yelp every month. If you haven't declared your complimentary Yelp business page, this is as excellent a time as any.

Source: RevLocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics place clients' reviews as the most credible source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get an idea of how the business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews remain without a reaction. That's regrettable, since those businesses are losing customers that way.

Source: Review Trackers

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs