63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats show the general appeal of a website can just presume when it concerns trust.

Source: Review Trackers

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US consumers consider reviews as 'extremely influential'.

To show the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Consumers Like To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile internet browser, people choose to read reviews on their phones.

Source: Statista

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as advice from family and friends.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star rating is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Overall 2 out of 3 businesses have great and exceptional ratings. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat consumers honorably normally flourish, review websites help make sure of that.

Source: Statuslabs

The Majority Of People Aged 25 To 34 Published Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

83% Of Customers Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust ads choose to pay attention to customers' recommendations online.

Source: Statuslabs

83% Of All Young Consumers Were Asked To Post A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all customers to leave a review on their business.

Source: Brightlocal

60% Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating statistics reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower ranking actually helps your overall score.

According to client rating statistics, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center