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74% Of Regional Businesses Have At Least 1 Google Review
One review is far from sufficient to improve your website's SERP ranking.
Looking at online rankings statistics, we learnt that a company needs to have at least 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated content has an indisputable influence on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other consumers, you manage to select one that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of companies in fact make use of them.
Although we now understand why consumer reviews are so powerful, the majority of businesses obviously do not.
Source: LsaInsider
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. However, they realize the massive impact user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
98% Of Yelp's Visitors Bought From A Business They Found On The Website
Usually, 142 million consumers go to Yelp each month. This is as excellent a time as any if you have not declared your totally free Yelp business page.
Source: RevLocal
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management statistics suggest a company's reputation doesn't impact just the consumers. Prospective employees likewise take a look at rankings and read reviews.
Source: Deloitte
60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and score statistics reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone