The Average Review Length Has Actually Become 65% Much Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

83% Of All Younger Customers Were Asked To Leave A Review Recently

Of those invited, 80% of clients did give a review. Overall, businesses have asked 66% of all customers to give a review on their business.

Source: Brightlocal

74% Of Local Businesses Have At Least One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats suggest a company's reputation does not affect just the consumers. Potential employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics place customers' reviews as the most credible source of recommendations. Online reviews usually carry the same weight as advice from friends and family.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

Over Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Score

This stat is one of many that highlight the significance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked only for companies with a best five star ranking.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US buyers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and ratings, did you know that 81% of customers will pay more for an item with reviews and those same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

If A Business Takes Care Of Problems Rapidly And Efficiently, 95% Of Disappointed Customers Will Return To A Company

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

89% Of Consumers Like To Read Reviews Using Their Cell Phones

Be it through an app or a mobile browser, people young and old prefer to read reviews on their phones.

Source: Statista

Just 6% Of Consumers Do Not Trust Customer Reviews At All

According to consumer review data, a massive 19 percent of consumers always trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% boost.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how captivating your marketing is, you still require client reviews. There's no other way around it. Consumers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine