Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other people, you manage to select one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

88% Of Executives Judge Reputation Risk As A Leading Business Problem

Reputation management stats show a business's reputation doesn't impact simply the clients. Prospective employees also take a look at scores and take a look at reviews.

Source: Deloitte

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

US Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

Because They Want To Buy A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Visit Review Websites.

Review sites are locations that customers go to get the facts about a service, product or business. Due to the fact that they have currently formed a purchase decision, users come. The bulk of them (89 percent) buy within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat customers fairly generally prosper, review websites help make certain of that.

Source: Statuslabs

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

Half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an unassailable impact on consumers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social reviews statistics, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take notice of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

83% Of All Younger Consumers Were Invited To Post A Review Recently

Of those asked, 80% of customers did give a review. In general, businesses have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

89% Of Customers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, individuals prefer to read reviews on their cell phones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz