53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of client reviews go on without a reply. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the basic popularity of a website can just go so far.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing customers see. Still, users take note of other factors also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Only 6% Of Customers Do Not Rely On Client Reviews At All

According to customer review statistics, a massive 19% of customers always trust online reviews and never a buy without reading reviews initially.

Source: Statista

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

89% Of Buyers Want To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, customers choose to read reviews on their mobile devices.

Source: Statista

83% Of Clients Do Not Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads select to focus on clients' recommendations online.

Source: Statuslabs

The Majority Of People Aged 25 To 34 Published Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Since the vast majority of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal