Software Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

74% Of Local Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online ratings stats, we discovered that a company requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out client reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

American Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US consumers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those very same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are happy to spend more cash with a company.

Source: Statuslabs

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics reveal that four out of five users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

These online review stats reveal the general appeal of a website can only go so far when it comes to trust.

Source: Review Trackers

83 Percent Of Consumers Don't Trust Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements select to take notice of clients' suggestions online.

Source: Statuslabs

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Considering that the large bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers