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53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
US Shoppers View "Product Performance" To Be The Most Helpful Info In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
Irrespective of how attractive your marketing is, you still need client reviews. There is no skirting around it. Customers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Google Represents 57.5% Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a distant second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read client reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
63.6% Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general popularity of a site can only presume when it pertains to trust.
Source: Review Trackers
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
30% Of Clients Feel Positive About A Company Which Reacts To Online Reviews
Keeping in touch with your consumers establishes trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.
As you may expect, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs
74% Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from adequate to improve your site's SERP ranking.
Taking a look at online scores statistics, we learnt that a company needs to have a minimum of 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star ranking is the first thing customers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
A Lot Of Best Selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking in fact helps your overall score.
According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center