Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Just 6% Of Customers Do Not Rely On Consumer Reviews At All

According to customer review stats, a massive 19 percent of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation doesn't affect simply the consumers. Prospective team members also take a look at scores and read reviews.

Source: Deloitte

Consumers Might Invest 31% More With A Business That Has Excellent Reviews

Take note of this fact. The more detailed other users describe your services or product, the more money you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

Google Represents 57.5 Percent Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a remote second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick an attorney or a doctor.

Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

No matter how attractive your marketing is, you still need consumer reviews. There is no other way around it. Clients are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the would-be customers are looking for. Nearly a third of customers say written reviews are the only feature that makes them believe the websites' reviews are useful and pertinent.

Source: Fan and Fuel

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'very influential'.

To show the value of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating stats reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly select a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two thirds of businesses have excellent and awesome rankings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal