Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually make use of them.

Although we now understand why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

Only 6% Of Customers Don't Trust Consumer Reviews At All

According to client review stats, a whopping 19% of customers always rely on online reviews and never a make a purchase without checking out reviews initially.

Source: Statista

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. For that reason, buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.

Source: Martech Zone

Reviews Shared On Twitter Can Help Grow Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

53% Of Customers Anticipate Businesses To Respond Within A Week To Negative Reviews

Online review statistics prove that 63% of customer reviews remain without a reaction. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

89% Of Clients Browse A Businesses Replies To Reviews

Not only do a lot of customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

73% Of Consumers Believe Customer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are searching for. Practically a third of consumers state written reviews are the only feature that makes them think the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being two times as likely to be affected than ladies.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they understand the massive impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management statistics indicate a business's reputation does not impact simply the clients. Potential team members also take a look at scores and read reviews.

Source: Deloitte

Online Product Reviews About A Product Can Amplify Its Conversion Rate By An Unprecedented 270%

User review stats reveal the purchase probability for an item with five reviews is 270 percent higher than the very same product without reviews.

Source: Spiegel Research Center

The Average Review Length Has Gotten 65% Much Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Over Half Of Clients Aged 25-34 Gave Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews

Regardless of how enticing your marketing is, you still need consumer reviews. There is no way around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

Customers Might Invest 31 Percent More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users explain your services or product, the more cash you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone