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72 Percent Of Customers Will Not Take Action Unless They Check Out Some Reviews
No matter how alluring your marketing is, you still need client reviews. There is no way around it. Consumers are still ready to hear you out, however they rely on other people more.
Source: My Testimonial Engine
30% Of Customers Feel Comfortable With A Business Which Responds To Online Reviews
Staying connected with your clients develops trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.
As you may anticipate, customers who feel this way are ready to spend more money with a business.
Source: Statuslabs
15% Of Customers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15 percent of prospective clients will not even think about working with a business they can't find opinions about.
Source: Statuslabs
Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also affect our purchasing decisions.
According to social reviews stats, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics expose that 4 out of 5 users are more likely to trust a local business if it has positive reviews.
Source: RevLocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Clients
24% of US shoppers consider reviews as 'very influential'.
To illustrate the value of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
89% Of Shoppers Want To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile browser, customers choose to read reviews on their mobile phones.
Source: Statista
73 Percent Of Customers Think Customer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't pleased with ratings alone.
Written reviews make the statistics appear more authentic which is what the would-be clients are searching for. Practically a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Customers Might Invest 31% More With A Business That Has Excellent Reviews
Take note of this statistic. The better other users describe your services or product, the more cash you can charge and consumer review statistics reveal to us exactly how much more.
Source: Martech Zone
61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Generally two thirds of companies have excellent and outstanding ratings. Only 5% of companies have a ranking listed below three stars.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.
Source: Capterra
Negative Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
74% Of Local Businesses Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online ratings statistics, we found out that a business requires to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal