74% Of Regional Businesses Have At A Minimum, One Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online rankings data, we learnt that a company needs to have at least 40 reviews before people "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

83% Of All Younger Clients Were Asked To Post A Review Recently

Of those asked, 80% of consumers did give a review. In general, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

Only 6 Percent Of Consumers Do Not Rely On Customer Reviews At All

According to customer review statistics, a tremendous 19% of customers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Google Accounts For 57.5% Of All Reviews Worldwide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a medical professional or a legal representative.

Young people (age 18-35) are much more likely to work with a professional based on online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

The Average Review Length Has Become 65% Much Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Company

This stat is one of many that show the value of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your customers happy is more crucial than ever.

57 percent of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for services with an ideal five star rating.

Source: Brightlocal

61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Generally two thirds of businesses have good and awesome rankings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

Online Product Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270%

User review statistics show the purchase likelihood for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal