53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's shoppers are smart and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated content has an indisputable influence on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Use A Company

This stat is one of lots of that illustrate the value of online rankings. Now that news of client fulfillment travels this quick, keeping your clients pleased is more vital than ever.

57 percent of consumers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

Moreover, 11% looked just for businesses with a perfect five star score.

Source: Brightlocal

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Just 6% Of Consumers Do Not Trust Client Reviews At All

According to consumer review data, a massive 19% of customers always rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read many more reviews to get a clear view of how business is actually doing. Don't depend upon that figure alone.

Source: Brightlocal

People Reading Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

15% Of Visitors Do Not Trust Businesses With No Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even think about working with a company they can't discover opinions about.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

The Majority Of Clients Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't pleased with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential consumers are trying to find. Nearly a 3rd of consumers state written reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a far-off second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers