64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

The Majority Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

74% Of Local Businesses Have At Least One Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online ratings statistics, we found out that a business requires to have approximately 40 reviews before users "Award" it with a star.

Source: Brightlocal

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews generally carry the same weight as suggestions from family and friends.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Typically, 142 million customers go to Yelp each month. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

USA Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US clients.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats suggest a company's reputation doesn't affect just the customers. Prospective employees also look at scores and read reviews.

Source: Deloitte

Over Half Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among numerous that illustrate the importance of online rankings. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for services with a best five star rating.

Source: Brightlocal

83% Of All Young People Were Asked To Submit A Review Recently

Of those asked, 80% of clients did give a review. In general, companies have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the potential consumers are looking for. Practically a 3rd of consumers state written reviews are the only function that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

70% Of Consumers Choose To Find Out About A Business Via Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs