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83 Percent Of Clients Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads pick to take notice of clients' recommendations online.
Source: Statuslabs
89% Of Customers Prefer To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile internet browser, people young and old choose to read reviews on their mobile devices.
Source: Statista
63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a website can only go so far when it comes to trust.
Source: Review Trackers
Just 6% Of Customers Do Not Trust Client Reviews At All
According to consumer review statistics, a whopping 19 percent of customers constantly rely on online reviews and never a buy without checking out reviews first.
Source: Statista
Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other customers, you quickly select one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying choices are made rapidly.
Online reviews are certainly convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will want to share it.
Source: Brightlocal
53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of customer reviews stay without a reply. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Company
This stat is among numerous that highlight the importance of online rankings. Now that news of client complete satisfaction travels this fast, keeping your clients pleased is more crucial than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for businesses with an ideal five star ranking.
Source: Brightlocal
Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Since the large majority of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
More youthful people know the value of being informed. User-generated material has an indisputable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Posted On Twitter Can Improve Revenues By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for a product with 5 reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz