91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user scores have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

74% Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online rankings data, we learnt that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats reveal the basic appeal of a site can just presume when it concerns trust.

Source: Review Trackers

83% Of All Young People Were Invited To Post A Review Recently

Of those asked, 80% of consumers did post a review. Overall, companies have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two-thirds of businesses have excellent and great rankings. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Due To The Fact That They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82% Of Customers Check Out Review Sites.

Review websites are locations that people go to get the facts about a item, service or business . Users come since they have already formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your consumers develops trust. Even something as simple as responding to their reviews and comments can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers expect to see some negative reviews.

Source: Capterra