More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

United States Shoppers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of American clients.

Source: Statista

If A Company Manages To Fix Issues Quickly And Efficiently, 95% Of Unhappy Clients Will Return To A Business

Customers do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Positive Reviews Encourage 68% Of Consumers To Use A Local Business

Because the large majority of customers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Average Review Length Has Actually Become 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select an attorney or a physician.

Younger people (age 18-35) are a lot more likely to work with an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

83% Of All Young Customers Were Invited To Post A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have asked 66% of all customers to give a review on their business.

Source: Brightlocal

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Want To Acquire A Service Or An Item And Wish To Get The Facts About Business Services And Products.

Users come due to the fact that they have actually currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Typically 2 out of 3 businesses have good and outstanding scores. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

98% Of Yelp's Website Visitors Bought From A Business They Found On The Site

Generally, 142 million customers visit Yelp monthly. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal