73% Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the potential clients are searching for. Almost a 3rd of consumers state written reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Shared On Twitter Can Help Increase Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews go on without a reply. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

71% Of Millennials Browse Customer Reviews Of Expert Services

More than half of all people in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to choose a legal representative or a medical professional.

Younger people (age 18-35) are much more likely to hire an expert based on online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get a better idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Use A Local Business

Because the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74% Of Local Businesses Have At A Minimum, One Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online ratings stats, we found out that a company requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Post A Review

More than a 35% would post a review to notify others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their choice making process.

Source: Podium

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

72% Of Consumers Will Not Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require client reviews. There's no other way around it. Clients are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine