70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective clients are looking for. Practically a third of consumers state composed reviews are the only feature that makes them think the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

90% Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your site.

Source: Martech Zone

89% Of Customers Read A Companies Replies To Reviews

Not only do many consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses think of the power of client reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most credible source of recommendations. Online reviews usually carry the exact same weight as advice from friends and family.

Source: Brightlocal

Favorable Reviews Motivate 68% Of Consumers To Choose Local Businesses

Considering that the vast majority of consumers check out reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Consumers Don't Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Most users who no longer trust advertisements select to take note of customers' recommendations online.

Source: Statuslabs

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Best-selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact utilize them.

Although we now know why customer reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider