53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's shoppers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74 Percent Of Regional Businesses Have At Least One Google Review

One review is far from enough to enhance your website's SERP ranking.

Taking a look at online rankings stats, we discovered that a business requires to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

If A Company Takes Care Of Problems Quickly And Efficiently, 95% Of Disappointed Consumers Will Return To A Business

Consumers do not anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective clients are searching for. Practically a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are helpful and relevant.

Source: Fan and Fuel

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is among numerous that highlight the significance of online rankings. Now that news of consumer fulfillment travels this quick, keeping your clients happy is more important than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for organizations with an ideal five star rating.

Source: Brightlocal

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat clients honorably usually succeed, review sites help ensure of that.

Source: Statuslabs

70% Of Consumers Choose To Discover A Business By Means Of Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

Just 6% Of Consumers Don't Trust Consumer Reviews At All

According to client review stats, a tremendous 19 percent of customers always rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management statistics show a business's reputation doesn't impact just the customers. Prospective employees likewise look at ratings and read reviews.

Source: Deloitte

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic popularity of a site can just go so far.

Source: Review Trackers

Customers Might Spend 31% More With A Business That Has Excellent Reviews

Focus on this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social reviews data, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista