American Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

77% Of Customers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Over Half Of Consumers Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'really often'.

Source: Trust You

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated content can do miracles in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management statistics indicate a company's reputation does not affect simply the clients. Potential employees also look at scores and read reviews.

Source: Deloitte

83% Of All Young Customers Were Invited To Give A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made rapidly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

77% Of Customers Would Definitely Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

Just 6 Percent Of Consumers Do Not Rely On Client Reviews At All

According to client review data, a massive 19% of consumers always rely on online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic popularity of a site can only go so far.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous effect user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc