United States Shoppers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is one of many that show the importance of online ratings. Now that news of client fulfillment travels this fast, keeping your customers happy is more important than ever.

57 percent of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked only for organizations with a perfect five star rating.

Source: Brightlocal

63.6 Percent Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics show the basic popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers

Positive Reviews Encourage 68% Of Customers To Choose Local Businesses

Considering that the huge majority of consumers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Very Important" Factor When Picking A Solution Provider

When customers have to pick a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Google Represents 57.5 Percent Of All Reviews Around The Globe

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most credible source of recommendations. Online reviews normally carry the exact same weight as suggestions from friends and family.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Customers Would Certainly Post A Review If They Were Asked

More than a 35% would post a review to inform others about their consumer experience and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats show user-generated material can do wonders in regards to conversions.

A single review can have a huge impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.

Source: RevLocal

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

74% Of Local Companies Have At A Minimum, One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings stats, we learnt that a business needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

72% Of Consumers Won't Take Action Before They Read Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There is no other way around it. Clients are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine