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54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star rating is the first thing consumers see. Still, users pay attention to other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American consumers.
Source: Statista
74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online scores stats, we found out that a business requires to have at least 40 reviews before customers "Award" it with a star.
Source: Brightlocal
77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review statistics prove that 63% of customer reviews remain without a reply. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise affect our buying decisions.
According to social reviews statistics, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.
Source: RevLocal
Reviews Published On Twitter Can Grow Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270%
User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
More Than Half Of Consumers Aged 25-34 Submitted Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
Google Accounts For 57.5% Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very frequently'.
Source: Trust You
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics show the general popularity of a site can just go so far.
Source: Review Trackers
A Single Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do miracles in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent increase.
Source: RevLocal
Visitors Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing decisions are made quickly.
Online reviews are obviously convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews
Communicating with your clients establishes trust. Even something like responding to their reviews and remarks can make them feel appreciated.
As you might anticipate, clients who feel this way are going to spend more cash with a business.
Source: Statuslabs
60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and rating data reveal people value the opinion of peers more than any other material.
Source: Collective Bias
91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most reliable source of recommendations. Online reviews generally bring the same weight as advice from family and friends.
Source: Brightlocal
86 Percent Of Customers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be prepared to share it if you give them a good experience.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz