Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the cash they spend at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics show a business's reputation does not affect simply the consumers. Prospective employees also look at rankings and read reviews.

Source: Deloitte

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get an idea of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company

The star ranking is the first thing customers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15% of potential customers will not even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how good your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

People Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a huge effect on their decision when customers have to pick a solution provider.

Source: DemandGenReport