More Than Half Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat consumers fairly typically prosper, review sites help make certain of that.

Source: Statuslabs

83% Of Customers Don't Rely On Advertising

The traditional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads pick to take note of customers' suggestions online.

Source: Statuslabs

If A Company Handles Issues Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Company

Customers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact make use of them.

Although we now understand why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Take note of this fact. The better other users explain your product or service, the more money you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a medical professional or a lawyer.

Young people (age 18-35) are even more likely to employ a professional based upon online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Only 6% Of Customers Don't Trust Consumer Reviews At All

According to client review data, a whopping 19 percent of customers always trust online reviews and never a buy without checking out reviews first.

Source: Statista

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Given that the huge bulk of consumers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still need client reviews. There's no way around it. Clients are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the same weight as suggestions from loved ones.

Source: Brightlocal