Only 6 Percent Of Customers Don't Trust Customer Reviews At All

According to client review statistics, a massive 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

89% Of Shoppers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, customers prefer to read reviews on their mobile devices.

Source: Statista

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Over Half Of Customers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the value of online ratings. Now that news of customer fulfillment travels this quick, keeping your customers pleased is more important than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for organizations with a perfect five star ranking.

Source: Brightlocal

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when consumers have to pick a service provider.

Source: DemandGenReport

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the vast majority of customers read reviews, you would want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Customers Don't Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads select to take note of consumers' suggestions online.

Source: Statuslabs

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do a lot of clients read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Consumers Could Invest 31 Percent More With A Business That Has Great Reviews

Pay attention to this statistic. The more detailed other users describe your services or product, the more cash you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and ranking data show people value the opinion of peers more than any other content.

Source: Collective Bias

One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated material has an unassailable effect on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about first impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Definitely Leave A Review

More than a 35% would post a review to educate others about their client encounter and 24% would rather direct their review to the company itself.

Over a 26% would be willing to leave a review to help other people with their choice making process.

Source: Podium