77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to select a legal representative or a doctor.

Young people (age 18-35) are much more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Normally, 142 million customers visit Yelp on a monthly basis. This is as great a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

United States Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management stats show a business's reputation doesn't impact just the customers. Potential team members likewise look at rankings and read reviews.

Source: Deloitte

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can likewise influence our buying preferences.

According to social reviews stats, Facebook affects over half of users' purchase decisions.

Facebook reviews statistics reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

70 Percent Of Customers Choose To Discover A Business Through Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

The Average Review Word Count Has Become 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read a lot more reviews to get a clear view of how the business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

77% Of Consumers Would Submit A Review If They Were Asked

More than a 35% would do it to educate others about their client encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

67% Of Consumers Say Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

Reviews have an enormous impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

The Majority Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo