77% Of Consumers Would Most Likely Submit A Review If They Were Asked

More than a 35% would post a review to advise others about their client experience and 24% would rather direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online ratings stats, we found out that a company needs to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Favorable Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Given that the vast bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your consumers establishes trust. Even something like reacting to their remarks and reviews can make them feel valued.

As you might expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat consumers well typically succeed, review sites help make sure of that.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91 Percent Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews generally carry the same weight as guidance from friends and family.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

89% Of Clients Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, people choose to read reviews on their cell phones.

Source: Statista

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do most consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

61 Percent Of Local Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two-thirds of businesses have exceptional and great ratings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

70% Of Consumers Prefer To Find Out About A Business By Means Of Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how good your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs