70% Of Customers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read much more reviews to get a clear view of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

United States Buyers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

When people check out reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

More Than Half Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of clients, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most reliable source of suggestions. Online reviews generally bring the exact same weight as suggestions from loved ones.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a physician or a lawyer.

Young people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats show that 63% of client reviews stay without a reaction. That's regrettable, because those companies are losing customers that way.

Source: Review Trackers

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an indisputable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Many Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic appeal of a site can only go so far.

Source: Review Trackers

60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

15 Percent Of Clients Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of possible customers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Since the huge majority of consumers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra