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More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
60% Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and rating statistics show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Over Half Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Rating
This stat is one of numerous that show the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your consumers delighted is more vital than ever.
57% of consumers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked just for companies with an ideal five star ranking.
Source: Brightlocal
89% Of Clients Review A Businesses Reactions To Reviews
Not only do many customers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
72 Percent Of Clients Won't Take Action Before They Read Some Reviews
Irrespective of how appealing your marketing is, you still need consumer reviews. There is no skirting around it. Consumers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are obviously convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read many more reviews to get a clear view of how the business is in fact doing. Do not depend on that statistic alone.
Source: Brightlocal
83% Of All Younger Consumers Were Invited To Give A Review Recently
Of those invited, 80% of consumers did submit a review. In general, businesses have asked 66% of all clients to submit a review on their company.
Source: Brightlocal
77% Of Clients Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
Customers Could Invest 31% More With A Business That Has Terrific Reviews
Pay attention to this statistic. The better other users explain your product or service, the more money you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
74 Percent Of Local Companies Have At A Minimum, One Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online ratings stats, we discovered that a company requires to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
The Majority Of Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center