Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

Only 6 Percent Of Consumers Do Not Trust Consumer Reviews At All

According to client review stats, a tremendous 19% of customers always rely on online reviews and never a buy without reading reviews initially.

Source: Statista

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

70% Of Customers Prefer To Discover A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, but it deserves trying a different approach also. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

People Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Income

Businesses that treat clients honorably usually flourish, review websites help make sure of that.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now know why customer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our purchasing preferences.

According to social reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business if it has favorable reviews.

Source: RevLocal

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Corresponding with your consumers establishes trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same consumers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new car and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.

With the help of other people, you quickly choose a model that works for you. That's how favorable reviews transform customers into clients.

Source: Consumer Affairs