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70% Of Customers Choose To Discover A Business Through Short Articles And Reviews, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
74% Of Regional Companies Have At A Minimum, One Google Review
A single review is far from adequate to enhance your site's SERP ranking.
Looking at online ratings statistics, we found out that a business needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
82 Percent Of Customers Go To Review Websites Since They Want To Buy A Service Or A Product And Wish To Get The Truth About Business Product Or Services.
Users come since they have actually already formed a buying decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
Just 6% Of Consumers Do Not Trust Customer Reviews At All
According to client review data, a whopping 19 percent of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews
No matter how tempting your marketing is, you still require customer reviews. There is no skirting around it. Customers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
83 Percent Of Clients Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads pick to take note of customers' suggestions online.
Source: Statuslabs
53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews go on without a reaction. That's too bad, because those companies are losing clients that way.
Source: Review Trackers
Over Half Of People Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are obviously the more vocal ones.
Source: Statista
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and rating stats reveal people value the viewpoint of peers more than any other content.
Source: Collective Bias
95% Of Unhappy Clients Will Return To A Company If A Company Deals With Problems Rapidly And Efficiently
Customers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday